Crafting Journeys, Building Loyalty

I help brands transform email, SMS, and push into powerful engines for retention and engagement.

Here’s How I Help

From CRM audits to full strategy builds, I create email, SMS, and push strategies that capture missed revenue and strengthen customer loyalty.

Let’s Work Together

How I Work with Brands

Intro Call & Discovery

Learn about your goals and current setup.

Audit & Strategy

Identify gaps in your lifecycle and build a roadmap.

3-Month Trial Phase

Optimize key flows, campaigns, and messaging.

Ongoing Optimization

Scale what works, test new opportunities.

My Journey

I’ve spent over five years helping brands in SaaS, eCommerce, and CPG turn one-time buyers into loyal customers. My focus is on lifecycle strategy, experimentation, and clear messaging.

Consulting

Lashbox LA (Beauty / Ecommerce)

Audited Klaviyo account and designed a roadmap to improve retention. Implemented a loyalty program, rebuilt key flows (abandon cart, back-in-stock, replenishment), and optimized campaigns. Increased CRM-attributed revenue month over month, peaking at 85k per month.

Hi Note (Food & Bev Startup)

Designed and built emails in Figma and Klaviyo, supporting multiple product launches with pre-planned comms. Partnered on growth initiatives including Meta Ads, driving gains across retention and acquisition.

Wondermind (Media / Wellness)

Provided short-term CRM support by fixing HTML issues and advising on segmentation strategy. Helped streamline campaigns to improve deliverability and performance.

Full-Time Roles

Teachable (EdTech / SaaS)
Lifecycle Marketing Manager (Oct 2023 – Present)

Own lifecycle strategy across email, SMS, and multi-channel campaigns for free users, leads, and students. Focus on driving activation, engagement, and retention. Collaborate with brand team on newsletter strategy reaching 1M+ users.

EAV Partners (CPG / Ecommerce) — Associate Consultant (2022–2023)

Audited and optimized lifecycle programs for multiple consumer brands. Supported setup of CRM automations, campaign calendars, and customer retention strategies.

Saucey (Alcohol Delivery)
Retention Analyst (2020 – 2022)

Managed email and SMS automations, optimized Klaviyo campaigns, and improved customer journeys. Increased conversion rates by refining flows and A/B testing. Partnered with acquisition team to align lifecycle strategy with growth.

EMJAY (Cannabis Delivery)
Retention Analyst / Growth Coordinator (2020 – 2022)

Built browse, cart, and back-in-stock automations. Created and scaled email and SMS flows to boost engagement and repeat purchases. CTR improved by 20%, and flows contributed significantly to customer lifetime value.